digital work
healthy lifestyle and self-esteem
What is self-esteem and how can we teach it to youth?
​
Weight-based bullying is a serious problem many kids face during their school years. This animated video was created to help kids and youth learn about self-esteem and promote a healthy lifestyle and body image.
​
Script by: Shenese Sterling
Concepting and Design by: Liam Davidson and Sam Bond
Animation by: Farah Abu-Jbarah
Produced by: Point Blank Creative
Client: Fraser Health Authority
not-so blockbusters
Who would've thought Deadpuddle would be some of my best copy?
​
Through digital and out-of home ads, this campaign took famous movie and show titles either produced or filmed in British Columbia and gave the titles a slight but noticeable change...
​
This was a collaboration between Point Blank and IATSE Local 891 to remind people that without British Columbia's world-class artists and technicians, world-class movies and shows wouldn't be the same.
​
Winner of Reed Award for Best Outdoor Advertising Creative
Written by: Shenese Sterling
Art direction and design by : Vivian Tang
Produced by: Point Blank Creative
Client: IATSE Local 891
choose your alberta
When Alberta had an upcoming provincial election, we reminded Alberta's workers how important it was to vote — to choose their Alberta.
​​​
UFCW 401 is a voice for working Albertans. This was a quick response campaign with Meta ads and a landing page to encourage Alberta's workers to use the power of their voice to vote for a better future in the next provincial election.
​
Written by: Shenese Sterling
Designed by: Vivian Tang
Produced by: Point Blank Creative
Client: UFCW 401
​
Let's Get TO vaccinated
This campaign helped get a record-breaking 26,000+ people vaccinated in one day in Toronto.
​
The goal was to provide multilingual, up-to-date vaccination information to different communities across Toronto. I helped create digital ads, landing pages, text messages and out-of-home bus shelter ads across the Greater Toronto Area.
​
Little did we know this campaign would help break a vaccination record on June 27, 2021 when more than 26,000 people got vaccinated in Toronto's Scotiabank Arena.
​
-
Over 870,000 phone numbers called
-
Over 10,000 texts received
-
Over 840,000 Torontonians reached
​
Written by: Shenese Sterling
Designed by: Meg Davis and Liam Davidson
Produced by: Point Blank Creative
Client: City of Toronto
​
